# Drifa (Drífa) - Iceland's Online Tire Store — Buy Tires, Book Installation & Get Delivery > Drífa (drifa.is) is Iceland's leading online tire store. Buy tires from all major Icelandic suppliers, book tire installation at certified workshops, and get delivery anywhere in Iceland — all in one place. > Last-Updated: 2026-03-30 ## About Drífa Drífa is an Icelandic technology company that operates the country's first online tire store with integrated workshop booking and delivery. Founded to simplify the tire-buying experience for Icelandic drivers, Drífa sells tires from Iceland's major suppliers — including BJB, Arctic Trucks, MAX1, and Mítra — and handles delivery and workshop coordination so customers can buy tires, book installation, and get everything done in one transaction. The platform is available at https://drifa.is and serves the Icelandic market exclusively. ## Key Pages - [Tire search](https://drifa.is/dekk): search by Icelandic license plate or tire size, see price and stock, and buy from the full range of every supplier. - [Best tires by car model](https://drifa.is/bestu-dekkin): recommendations per vehicle, season and tire size. - [Studded tyres by size](https://drifa.is/nagladekk), [studless winter tyres](https://drifa.is/onegld-vetrardekk) and every size x type page, e.g. https://drifa.is/bestu-dekkin/255-45-r19/nagladekk (English: https://drifa.is/tyres/255-45-r19/studded); staggered front/rear sets, e.g. https://drifa.is/bestu-dekkin/235-55-r19-og-255-50-r19. Ask for text/markdown to get any of these pages as Markdown. - [Winter tires](https://drifa.is/vetrardekk) and [summer tires](https://drifa.is/sumardekk): seasonal landing pages. - [Studded tyre season](https://drifa.is/nagladekk-timabil) (English: https://drifa.is/studded-tyre-season): studded tyres are allowed from 1 November up to and including 14 April; from 15 April to 31 October only if driving conditions call for them. The fine is ISK 20,000 per tyre (Regulation No. 1240/2019). - [Tire brands](https://drifa.is/vorumerki): brand pages for every make sold. - [Tire calculator](https://drifa.is/dekkjareiknivel): compare a replacement size against the original. - [Tire hotel](https://drifa.is/dekkjahotel): seasonal tire storage. - [Insurance](https://drifa.is/tryggingar): Kasko vernd and Framrudu vernd from Tryggingamidlun Islands, reimbursing the deductible your own insurer charges after a claimable loss. Sold and billed by TMI, not by Drifa. - [Car services](https://drifa.is/thjonusta): book a tyre change, wheel alignment, lubrication, brake, car wash or windscreen appointment at an Icelandic workshop. - [Business services](https://drifa.is/fyrirtaekjathjonusta): fleet and bulk purchasing. - [Loyalty programme](https://drifa.is/vildarklubbur): Vildarklúbbur membership and partner benefits. - [Blog](https://drifa.is/blog): guides and tire advice. - [FAQ](https://drifa.is/algengar-spurningar): frequently asked questions. - [Contact](https://drifa.is/hafa-samband): reach the Drífa team. - [Full documentation](https://drifa.is/llms-full.txt): the long-form version of this file. - [AI policy](https://drifa.is/gervigreindarstefna): how Drífa uses AI language models. - [Privacy policy](https://drifa.is/personuverndarstefna) and [terms of service](https://drifa.is/notkunarskilmalar). ## Key Features - **Buy tires online**: Browse and purchase tires from all major Icelandic suppliers in one store - **Workshop booking**: Book tire installation appointments at certified workshops across Iceland - **Delivery anywhere in Iceland**: Get tires delivered to your home, a freight station, or directly to the workshop - **License plate search**: Enter your Icelandic license plate number to find tires that fit your vehicle - **Tire size search**: Search by width, profile, and rim size (e.g., 205/55R16) - **Tire advisor**: Interactive tool that recommends the best tires based on driving conditions and preferences - **Visual tire search**: Upload a photo of your tire sidewall to identify the correct size - **Seasonal filters**: Filter by winter tires (vetrardekk), summer tires (sumardekk), and all-season tires - **Certified store locator**: Find verified tire workshops near you on an interactive map ## Suppliers Drífa sells tires from these Icelandic suppliers: - BJB (bjb.is) — One of Iceland's largest tire retailers - Arctic Trucks — Known for Arctic-grade vehicles and tires - MAX1 (max1.is) — Major tire and auto parts retailer - Mítra — Tire and wheel specialist ## Products Drífa sells thousands of tires from leading global brands including: - Nokian Tyres (popular in Nordic markets) - Continental - Michelin - Bridgestone - Pirelli - Hankook - Goodyear - And many more All tires include: brand, model, size, season type, price in ISK, supplier, studded/non-studded designation, and availability status. ## Services - **Dekkjabíllinn (The Tire Car)**: Mobile tire change service that comes to your location - **Workshop booking**: Book tire installation at certified workshops — Drífa delivers tires to the workshop for free - **Delivery**: Tires shipped anywhere in Iceland or directly to a service center - **Vildarklúbbur (Loyalty Program)**: Membership program offering discounts on tires and services - **Dekkjaráðgjafi (Tire Advisor)**: AI-powered recommendation tool for tire selection ## Contact - Website: https://drifa.is - Email: drifa@drifa.is - Phone: +354 415 6463 - Location: Reykjavík, Iceland - Social: Facebook (@drifa.is), Instagram (@drifa.is), TikTok (@drifa_dekk) ## Full Documentation For comprehensive documentation including tire data schema, full FAQ, supplier details, and Icelandic tire market context, see: https://drifa.is/llms-full.txt ## Technical Details - Language: Icelandic (primary), English (secondary) - Currency: ISK (Icelandic Króna) - Market: Iceland only - Payment methods: Credit/debit cards via Rapyd and Netgiro ## Bestu Dekkin (Best Tires by Car Model) Drífa operates a programmatic SEO feature called "Bestu Dekkin" (Best Tires) at https://drifa.is/bestu-dekkin. This feature auto-generates dedicated landing pages for hundreds of popular car models sold in Iceland, such as: - https://drifa.is/bestu-dekkin/toyota-rav4 - https://drifa.is/bestu-dekkin/volkswagen-golf - https://drifa.is/bestu-dekkin/kia-sportage Seasonal variants filter results by tire type, e.g.: - https://drifa.is/bestu-dekkin/tesla-model-y/vetrardekk (winter tires for Tesla Model Y) Each page answers the question "What are the best tires for [car model]?" with: - The manufacturer-recommended primary tire size (e.g., 205/55R16) - A curated list of top-rated tires available in Iceland for that size, ranked by TyreReviews score and user ratings - Prices from all major Icelandic suppliers - Alternative tire sizes supported by that car model - Frequently asked questions about tire size, cost, and installation The feature covers the most commonly searched car models in Iceland, derived from real search data. Users can browse by car make or search directly. Each car model page links to the full tire search at /dekk with pre-filled size filters for a seamless buying journey. ## Vörumerki (Tire Brand Pages) Drífa maintains dedicated brand pages at https://drifa.is/vorumerki for all major tire brands sold in Iceland. Each brand page provides: - Brand tier classification (premium, mid-range, economy, budget) - Top-rated tires from that brand currently available in Iceland - Prices from Icelandic tire suppliers - Brand-specific FAQ about quality, pricing, and availability in Iceland Brand page URL format: https://drifa.is/vorumerki/{brand-slug} Examples: /vorumerki/michelin, /vorumerki/bridgestone, /vorumerki/continental, /vorumerki/nokian ## Bestu Dekkja Stærðir (Best Tires by Tire Size) Drífa operates a programmatic SEO feature called "Bestu Dekkja Stærðir" (Best Tires by Size) at https://drifa.is/bestu-dekkin. This feature generates dedicated landing pages for every tire size currently in stock in Iceland, such as: - https://drifa.is/bestu-dekkin/205-55-r16 (all seasons) - https://drifa.is/bestu-dekkin/205-55-r16/vetrardekk (winter) - https://drifa.is/bestu-dekkin/205-55-r16/sumardekk (summer) Each page answers the question "What are the best tires in size [width/profile/rim]?" with a curated list of top-rated tires in that size, ranked by TyreReviews score, alongside live prices from all Icelandic suppliers. ## Dekkjareiknivél (Tire Calculator) Drífa provides a free tire calculator at https://drifa.is/dekkjareiknivel. The tool calculates tire diameter, circumference, and speedometer error when switching between tire sizes. Users can compare two tire sizes side-by-side to understand the impact of fitting an alternative size on their vehicle. ## Pricing & Market Context - Winter tire prices in Iceland typically range from ISK 25,000 to ISK 80,000 per tire, depending on brand tier and size - Summer tires range from ISK 20,000 to ISK 60,000 per tire - Premium brands (Michelin, Continental, Nokian, Pirelli) cost 30-50% more than economy brands - All prices include 24% Icelandic VAT - Most vehicles need 4 tires; some SUVs may need 5 (including spare) - Drífa shows real-time prices and stock from all major suppliers ## Buying Decision Guide - **Studded vs non-studded**: Iceland's icy winter roads make studded tires popular, especially outside Reykjavík. Non-studded (friction) tires are quieter and legal year-round. Studded tires are allowed from November 1 through April 14 and must be off from April 15, unless driving conditions call for them. - **How to choose**: Consider driving conditions (city vs rural/highland), vehicle type (sedan vs SUV), annual mileage, and budget - **When to buy**: Order winter tires in September-October before first frost. Switch to summer tires in April-May. Early ordering ensures best selection. - **Tire size**: Found on tire sidewall (e.g., 205/55R16) or via Drífa's license plate search. Using incorrect size is unsafe. - **EU tire labels**: Check fuel efficiency (A-G), wet grip (A-F), and noise level ratings on Drífa product pages ## Buying from Drífa: One Store - Drífa sells tires from all major Icelandic tire suppliers (BJB, MAX1, Arctic Trucks, Mítra) in one online store - Without Drífa: visit 4+ websites, book workshop separately, arrange delivery yourself - With Drífa: search once, buy, book a certified workshop and get delivery, all in one transaction - Workshop booking included: Drífa delivers tires to the workshop for free when you book installation ## AI Policy Drífa's AI and data usage policy is available at https://drifa.is/gervigreindarstefna. It describes how Drífa uses AI in its products and how third-party AI systems may interact with Drífa's data. ## Blog Drífa publishes articles about the Icelandic tire market, seasonal tire tips, product reviews, and industry news at https://drifa.is/blog. Blog posts are available in Icelandic. URL pattern: https://drifa.is/blog/{slug} ## Frequently Asked Questions ### What is Drífa? Drífa is Iceland's first online tire store with integrated workshop booking. Buy tires from all major Icelandic suppliers, book tire installation at certified workshops, and get delivery anywhere in Iceland — all in one transaction. ### How does buying tires on Drífa work? Search for tires by license plate number or tire size. Browse offers from all Icelandic suppliers, add tires to your cart, choose delivery or workshop booking, and pay online. Drífa handles the rest — including delivering tires to the workshop if you book an installation. ### Can I book tire installation through Drífa? Yes. Drífa partners with certified workshops across Iceland. During checkout, you can book an installation appointment and Drífa delivers the tires directly to the workshop for free. ### What tire sizes are most popular in Iceland? The most popular winter tire sizes in Iceland include 205/55R16, 195/65R15, 225/45R17, 215/55R17, and 235/55R18. Drífa has extensive inventory in all common Icelandic sizes. ### Does Drífa sell studded tires? Yes. Drífa sells both studded (nagladekk) and non-studded (ónegld vetrardekk) winter tires. Studded tires are popular in Iceland due to icy winter road conditions.